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Our View of Communicating With Investors
Whoever is telling your story must have the following knowledge & skills:
- Articulate one cohesive pitch that can be used for Wall Street, individual investors, employees, customers, and creditors.
- Create a turnkey investor relations process.
- Cultivate a true understanding and ability to explain your business and its underlying growth drivers, and convey management’s enthusiasm for future prospects.
- Develop knowledge of the industry at large, including competitors, strategic differentiation and competitive advantages.
- Gain an understanding of what the key opinion leaders in your industry are saying.
- Understand what to say and not to say in a Reg FD environment.
- Be concise in your communication – more is not better.
- Make sure that management, as well as the rest of the organization, has a unified and consistent message.
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